The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
Dentsu Creative / New York
Client
Title
Category
Award
Points
Nutter Butter, You Good?
Agency: Dentsu Creative / New York
Client: Mondelēz International / Nutter Butter
Category: Social Channel / Single Platform
Points: 45.00
Returning Creativity
Agency: Dentsu Creative / New York
Client: Crayola
Category: Brand Voice
Points: 21.00
Nutter Butter, You Good?
Agency: Dentsu Creative / New York
Client: Mondelēz International / Nutter Butter
Category: Social Post / Single Platform Series
Points: 9.00
Returning Creativity
Agency: Dentsu Creative / New York
Client: Crayola
Category: Traditional Media Relations
Points: 3.00
Returning Creativity
Agency: Dentsu Creative / New York
Client: Crayola
Category: Innovation / Use of Media in Integrated / Omnichannel
Points: 3.00
Returning Creativity
Agency: Dentsu Creative / New York
Client: Crayola
Category: Innovation / Use of Media in Direct Marketing
Points: 3.00
Returning Creativity
Agency: Dentsu Creative / New York
Client: Crayola
Category: Integrated / Omnichannel Campaign
Points: 3.00
Client:
Mondelēz International / Nutter Butter
Title:
Nutter Butter, You Good?
Category:
Social Channel / Single Platform
Award:
2025 Social Media Gold Pencil
Points:
45.00
Client:
Crayola
Title:
Returning Creativity
Category:
Brand Voice
Award:
2025 Public Relations Silver Pencil
Points:
21.00
Client:
Mondelēz International / Nutter Butter
Title:
Nutter Butter, You Good?
Category:
Social Post / Single Platform Series
Award:
2025 Social Media Bronze Pencil
Points:
9.00
Client:
Crayola
Title:
Returning Creativity
Category:
Traditional Media Relations
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
Crayola
Title:
Returning Creativity
Category:
Innovation / Use of Media in Integrated / Omnichannel
Award:
2025 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Crayola
Title:
Returning Creativity
Category:
Innovation / Use of Media in Direct Marketing
Award:
2025 Direct Marketing Merit Award
Points:
3.00